CINCINNATI — "Bearcats All-Access," a 30-minute television program detailing University of Cincinnati Athletics, will debut on Saturday, Aug. 31, at 11:30 a.m. on WCPO 9.
The new show is a joint production between UC Athletics, WCPO 9 and Learfield's Bearcats Sports Properties, Cincinnati's multimedia rights holder.
"Our student-athletes are achieving incredible feats both on and off the field, and 'Bearcats All-Access' provides an exciting new platform to share their remarkable stories," said Zach Stipe, Associate Athletics Director for Communications and Creative Content at UC. "We're thrilled to partner with Learfield and WCPO 9 to bring this show to life, offering fans an exclusive window into the world of Cincinnati Athletics. We're confident that this program will elevate the Bearcats brand, and we hope fans will make it a part of their game day routine, tuning in each Saturday to gear up for the excitement of college football."
WCPO 9 Sports Anchors Caleb Noe and Marshall Kramsky will host the shows, which will feature highlights, interviews with coaches and student-athletes and exclusive content––giving fans a behind-the-scenes look at the Bearcats' 18 athletics teams. The show will air every Saturday in the 11:30 a.m. timeslot through Feb. 22, 2025.
"The University of Cincinnati is a top-notch, nationally known college sports program and we can’t wait to tell the stories of the athletes, coaches and staff who contribute to the success both on and off the field,” said Jeff Brogan, Vice President and General Manager of WCPO 9.
Cincinnati's head football coach Scott Satterfield and a football student-athlete will appear on the show during football season. Men's basketball head coach Wes Miller and basketball student-athletes will appear during hoops season––among other Bearcats coaches and student-athletes.
"We are excited to launch 'Bearcats All-Access' in collaboration with UC Athletics and WCPO 9," said John Mason, General Manager for Learfield's Bearcats Sports Properties. "We're thrilled to help showcase the stories that make Cincinnati special and strengthen the connection between the Bearcats and our community."
ABOUT CINCINNATI ATHLETICS
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles, and entered a new era as a member of the Big 12 in July 2023. This summer, the Bearcats saw six former or current student-athletes compete at the 2024 Paris Olympic Games with alumna Annette Echikunwoke (hammer throw) and Jordan Thompson (volleyball) bringing home silver medals.
UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com.
ABOUT WCPO 9
WCPO 9 advocates for the people of Cincinnati. The news team works every day to help people find deals and avoid scams through its “Don’t Waste Your Money” franchise, which is distributed to stations across the country. The 9 First Warning Weather Team alerts viewers in advance of severe weather tracking storms around-the-clock to keep families safe. The station produces impactful investigations, special reports and award-winning journalism. WCPO is part of The E.W. Scripps Company (NASDAQ: SSP)
ABOUT SCRIPPS
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery, Laff and TrueReal. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”
ABOUT LEARFIELD
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
