CINCINNATI — Baby let the games begin.
This Friday, June 30, will now be officially known as "Taylor Swift Day" in Cincinnati. Mayor Aftab Pureval made the proclamation Tuesday morning during a press conference where city leaders discussed how they are preparing for the massive weekend in the Queen City.
Before we know it, Taylor Swift will be in the Tri-State for two sold-out shows at Paycor Stadium. On June 30 and July 1, hundreds of thousands of screaming Swifties will descend on The Banks as their "Wildest Dreams" come true. Around 120,000 will have tickets but city leaders said they are well aware of the reports of thousands of ticket-less fans showing up outside the stadiums.
CPD Chief Teresa Theetge said the department is ready for the influx of people.
"This is probably one of the biggest weekends I've seen in Cincinnati in my career," she said.
City leaders said The Banks was built to handle massive crowds of this size.
The fun starts Thursday when with the arrival of the official Taylor Swift merchandise trailer. It will be parked on Race Street just south of Freedom Way. It opens around 10 a.m.
But the real party starts early Friday afternoon with a "Taygate" at The Banks. Swifties can shop at the Taylor Swift merchandise trailer, visit a friendship bracelet-making station, a hair-braiding station, a glitter makeup station and enjoy multiple food trucks and beverage stations. There will also be phone charging stations.
Fans can enjoy the "Taygate" from noon to 7 p.m. on Friday and Saturday.
With Reds games both Friday and Saturday, as well as an FC Cincinnati match Saturday evening, there likely won't be a "Blank Space" at several parking lots. City officials have advised fans to come early and "bring your patience." Mayor Pureval said you don't have to park at The Banks. You can park throughout the city and utilize public transportation, including the street car, to help with congestion and make your stay more enjoyable.
Welcome to #Swiftinnati! We can't wait to see the whole place shimmer this weekend. Check out our map with @Connector_Cincy stops, ride share & parking info, & street closures to help you navigate Downtown (Taylor's Version). Find more tips at https://t.co/hKLPetm3qQ pic.twitter.com/SroeL7788F
— City of Cincinnati (@CityOfCincy) June 27, 2023
Here are some logistics that will make your trip to "Swiftinnati" more enjoyable:
Timeline of Activity
Friday, June 30
- Noon to 7 p.m. — Taygate at The Banks
- 4:30 p.m. — Gates to Paycor Stadium open
- 5:10 p.m. — Reds vs. Padres at Great American Ball Park
- 6:30 p.m. — Taylor Swift concert begins with opening act
- 11:15 p.m. — Taylor Swift concert ends
Saturday, July 1
- Noon to 7 p.m. — Taygate at The Banks
- 1:40 p.m. — Reds vs. Padres at Great American Ball Park
- 4:30 p.m. — Gates to Paycor Stadium open
- 6:30 p.m. — Greensky Bluegrass concert at The Andrew J. Brady Music Center
- 6:30 p.m. — Taylor Swift concert begins with opening act
- 7:30 p.m. — FC Cincinnati vs. New England Revolution at TQL Stadium
- 11:15 p.m. — Taylor Swift concert ends
Parking
Friday, June 30
There will be no advance parking sales through Paycor Stadium on Friday night. The Central Riverfront Garage (CRG), East Garage, Broadway lot and Lot E will open at 9:30 a.m. for parking sales and for Reds parking pass holders.
Lots A, B and D will open for parking sales at 1 p.m.
You will not be able to pay for parking at the UE Garage. It opens at 2 p.m. to pass holders only.
Apps like SpotHero or ParkWhiz can help drivers find the best available parking spots (and sometimes reserve them ahead of time). The Cincy EZPark app will let drivers pay and manage parking sessions throughout the city.
Saturday, July 1
Advance parking sales through Paycor Stadium will be available. Click here for more details. Advance parking is only available in the Central River Front Garage (CRG).
CRG, East Garage, Broadway lot and Lot E will open at 8:30 a.m. for parking sales and for Reds parking pass holders.
Lots A, B and D will open at 1 p.m. for parking pass holders only.
Merch
While the concerts aren't until the weekend, the fun of The Eras Tour starts one day earlier with the arrival of the official merchandise trailer. The trailer will be parked outside Paycor Stadium on Race Street. Here's when it'll be open:
- Thursday: 10 a.m. to 7 p.m. (line opens at 8 a.m.)
- Friday: Noon to end of concert (11:30 p.m./midnight)
- Saturday: Noon to end of concert (11:30 p.m./midnight)
Cities that have previously hosted Taylor Swift concerts report long lines, with some closing early due to overwhelming demand. Fans with tickets may find shorter lines inside the venue on concert day.
Taylor Swift Specials at The Banks
Many bars and restaurants are offering Taylor Swift themed cocktails including things like "Lavender Haze" and "Lemon Drops On My Guitar."
Frost Factory is offering $1.50 off a DORA sized drink if you have a ticket to the show. Underage guests are invited to enjoy slushies and other non-alcoholic drinks. And Moerlein Lager House is hosting a Taylor Swift Pregame Party and Karaoke Sing-a-Long.
Park and Ride
The Transit Authority of Northern Kentucky (TANK) will provide bus service from Northern Kentucky University (NKU) to the Riverfront Transit Center.
Click here for route details and times.
Drivers can park on NKU's campus in the K, L, M, P and Y lots. Click here for additional NKU parking details.
Rideshare
If you plan on taking Uber, Lyft or any other rideshare services — or you plan on driving Swifties to and from the show — there will be a dedicated pick-up/drop-off lot at Hilltop North located west of Paycor Stadium along Mehring Way. Keep an eye out for signage.
Family/Friend Drop-off/Pick-up
"Taygate" organizers said they encourage family members and friends dropping off ticket holders to park at CRG and enjoy the festivities along The Banks until the show is over.
If that's not your "Style," then you can drop your Swifties off in the south curb lane heading eastbound on Mehring Way between West Pete Rose Way and Central Avenue. The north curb lane on Second Street between Elm Street and Walnut Street is also an option.
Prior to the concert, accessibility drop-off accommodations are located at the curb cut-out along Central Avenue. They can be picked up at the corner of Race Street and Freedom Way just outside E + O Kitchen.
Clear Bag Policy
Paycor Stadium has a clear bag policy. Clear plastic gallon-sized bags are allowed along with a small clutch purse that is no larger than 4.5" x 6.5". Clear bags can be no larger than 12" x 6" x 12', according to the Cincinnati Bengal's website.
Click here to learn more about Paycor Stadium's clear bag policy along with additional security details.
Additional Details
Make sure you add mobile tickets to your digital wallet on your phone to make it easier and faster to get to your seat.
Stadium gates will open at 4:30 p.m. on Friday and Saturday. Taylor Swift VIP early entry will be at 3:30 p.m. at Gate E. Non-ticket fans will not be permitted onto the Paycor Stadium Plaza.
Paycor Stadium is 100% cashless.
Click here for additional stadium details including a map.
Taylor Swift's two shows in Cincinnati are expected to have a direct economic impact of $48 million dollars, according to data from the Cincinnati Regional Chamber and Visit Cincy.
Swift's show is a three-hour-long experience that takes fans through her immensely successful career with nearly 50 songs off her albums "Lover," "Fearless," "Evermore," "Reputation," "Speak Now," "Red," "Folklore," "1989" and, of course, "Midnights."
If you're one of the lucky ones with tickets or a Swiftie hoping to catch a glimpse of the show, click here to see what you can expect to hear in her setlist.
Fans who have been trying to get last-minute tickets know "All Too Well" that resale tickets will cost thousands of dollars. And keep in mind, there are a lot of scammers out there willing to take advantage of desperate fans.
The Better Business Bureau said to look for ticket resellers that have a consumer protection policy. They also recommend paying with a credit card. If resellers ask for an unusual form of payment, such as gift cards or wiring money, it’s a red flag they may be a scammer.
Fans should also keep their eyes open — more tickets may become available.
Ticketmaster may release tickets in the days leading up to the concert. According to Ticketmaster’s website, additional seats may be released that were previously held. The company says when events are very popular, seats with obstructed views may even become available for purchase.
Better Business Bureau suggests checking resale sites as it gets closer to the date of the concert, as it’s likely sellers will drop the prices the closer it is to the show.
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