CINCINNATI — Hamilton County said goodbye to its tried-and-true logo and revealed a new, cohesive design. In a release on Thursday, the county debuted a "fresh" logo that is now consistent across all departments.
Though maintaining the iconic and recognizable "H," the new design is simpler and slimmer — differentiating between departments with colors representing the public services the county seeks to provide. Responsive and emergent departments such as Emergency Communications are signified by an orange “H,” Human Care and Outreach are purple, Economic Health are green and blue and Future Growth are green. All of the department titles are in a dark blue typeface that the county said represents trust.
“Modernizing our efforts and strengthening consistency shows that we are continuously improving our brand while moving forward,” Hamilton County Commission President Alicia Reese said of the change.
With the new logo, Hamilton County said it hopes to alleviate public confusion over the unification of its departments and services. Previously, the departments had logos of varying colors and designs. The county said the new “H” communicates collaboration, inclusivity, confidence and relevance.
The new logo is part of a larger brand revitalization, with new guidelines published in August 2024. The guidelines state the county's goal is to "bring clarity, simplicity, and most importantly, emotion" with its latest changes.
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