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Pure Romance CEO Releases a New Book: "The Secret is You"

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It's a phenomenal local-business success story, and almost sounds too good to be true. But helping women achieve their goals is the story behind Chris Cicchinelli, Pure Romance and Chris's new book called "The Secret is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives." We talked to the author and CEO about why he decided to write this book.

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