CINCINNATI — The official Taylor Swift Eras Tour merch truck arrived in the Queen City early Wednesday morning and is parked on Race Street just south of Freedom Way. It opened at 10 a.m. Thursday. Swifties camped out overnight to be some of the first in line. It will open again Friday at noon and die-hard fans have been waiting all morning.
Anyone can buy the merch, meaning Swifties who couldn't get a ticket still have the chance to bring home a piece of the Eras Tour. Swift sells shirts, decals and sweaters online, but some items are venue exclusives including the famous Eras Tour blue crew neck.
The trailer will be set up until the concert starts on Saturday.
For "The Lucky One" that has tickets, waiting until you enter the venue might be a better option. Some fans reported that while lines were long (we're talking hours) outside the stadium, the lines inside the stadium were significantly shorter.
Fans who show up Friday and Saturday will also find plenty to do in The Banks ahead of the night's concert. Concert-goers can make friendship bracelets, find glitter makeup and visit a hair-braiding station at the "Taygate" outside Paycor Stadium from noon to 7 p.m. both days. There will also be phone charging stations, food trucks and beverage stations.
Find everything you need to know about Taylor Swift's Cincinnati shows here.
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