Frisch's unveiled a new look for the iconic Big Boy character Tuesday. It's... kind of creepy.
For starters, he doesn't really have a nose anymore, so much as face holes. Voldemort-style face holes.
Or Michael Jackson, after he got all that surgery and his nose collapsed. (RIP MJ.)
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Ralph Fiennes portrays Lord Voldemort in the Harry Potter films. Photo by Warner Bros.
There's also a slight resemblance to the Grays -- aliens with similarly petite nasal passages.
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Gray aliens. Image by FolsomNatural via Flickr
Then the way he's drawn: He's got those creepy, optical-illusion eyes that follow you around the room, no matter what angle you're looking at him. Apparently, that was the whole idea -- so he's looking at you. Watching you. Everywhere.
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He's also slimmer, Frisch's marketing execs said. But isn't he supposed to be big? Isn't that the point? Big Boy?
Oh, and his face? Tighter than a drum. Botox Boy kind of looks like he went to Nene Leakes' doctor.
On the plus side, there were a couple guys in our newsroom who got the Big Boy moniker for their resemblance to the old Frisch's mascot. They're feeling much better today, now that they can distance themselves.